Successful Text Message Marketing Campaign Case Study of a Mexican Restaurant

An authentic Mexican restaurant in Fenton, MO boosted their revenue for one week by $3500 by using their existing Facebook Fan Page and Email List when they added Mobile Text Message Marketing.

Their goal was to create and build a mobile marketing database so they could contact their customers with instant promotions at a very high read rate.

They also wanted to provide a way for existing Facebook Fans and new customers to opt-in to reap the benefits of their markeitng campaigns.

And, they wanted to be able to re-target their customers and users to encourage restaurant flow and customer retention.

To kick off the campaign they created a contest for a $50 gift card. All runner-ups would receive a 20% off coupon. When a user opted-in to join their program and in turn the contest they also received an immediate coupon to use in the restaurant. In the first week of running the campagi this coupon generated 76 recorded redemptions from people that opted-in but over 100 total redemtions (friends of friends, etc.). With an average ticket value of $35 this resulted in a net return of over $3500 for the campaign jus tin the first week alone.

The contest ran for 3 weeks. Runner-ups received a 20% off coupon. This resulted in 567 redemptions which at approx. $35 value per redemption resulted in an additional $19,845 in revenue.

The initial offer exactly as it was written looked like this:

We are pleased to announce our New VIP Mobile Club
where we will be sending exclusive Mobile-Only offers!
To kick it off we are having a sweepstakes for a $50 gift card!
All runner-ups receive a 20% coupon
Join=Benefit

Then they displayed a Facebook Ad Campaign “Text to Win $50 gift card and 20% off for all runner-ups” on their existing FB Fan page. 10,000 fans were notified via FB Boost Post at a cost of $30.00

They also sent 4,000 emails they uploaded into MailChimp and blasted out.

They used in-store signs to promote the contest.

They created a tab in their Facebook with for users to opt-in. How they did this is by creating a Facebook opt-in form via their control panel. (In your eTEXTco control panel you would click the link for “web forms” then create the opt-in form as a button or graphic.) Then in Facebook you would create a new tab known as an HTML tab using a Facebook plugin to create HTML tabs. You would then take the html code using the “get html code" tab from the form you created in your eTEXTco control panel and paste it into the html tabon Facebook.

Although this example might not be typical (for example your Facebook fanbase might not be as sizable)  and results will certainly vary when you consider the $49 monthly cost of using the eTEXTco program it is a no-brainer that you can grow your business with creative marketing programs via text messaging, regardless of the size of your Fan Base or other considerations.

However, if you use Facebook at all (which you should if you want to grow your business and customer fanbase) you should always leverage your Facebook to mobile. Running a contest like this is a perfect way to do so. Make a Facebook post about the contest. This will encourage your existing Facebook fan base who can then share this with their friends that are not a member of your fan base. a system like this is an excellent way to build your business or ramp up business on slow nights where you can send SMS messages to groups that are not a member of your VIP club or fan base.

Major companies such as Starbucks, Target and others as well as local restaurants, bars and service businesses are using text message marketing very effectively to bring on additional revenue and new customers. They offer coupons, links to specials, rewards, etc., to grow their opt-in list and then market additional specials to the list. You can easily do the same very cost effectively with the eTEXTCo $49 text message marketing program. and you don't have to wait for the pay-off, for example if you are a restaurant you can send messages on slow nights, if you are a real estate company you can send notices of price reductions, if you are a service business you can send special coupons, if you are a car dealer you can send end of month specials, etc., and it will be effective and fast because SMS is instant.

If you are a restaurant or any type of retail or service business and would like us to help you build and grow your opt-in list and develop successful campaigns to boost your business, we can help. Simply call us now at 866-622-5710 for a free consultation.

Have a question we have not answered? Call us toll free at 1-866-622-5710

Plans & Pricing

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Limited Time Offer: Sign up for 1 year on the $49 plan - receive 2 months FREE!

Basic

$49 /month*
5 free keywords
1250 SMS Texts
Mobile Coupons
Social Plugins
Kiosk Builder
Loyalty Program
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Professional

$89 /month
25 free keywords
2500 SMS Texts
Mobile Coupons
Social Plugins
Kiosk Builder
Loyalty Program
Choose Plan

Professional Plus SEO

$199 /month (plus one-time $379 setup fee)
100 Free Keywords
4000 SMS texts
Mobile Coupons
Social Plugins
Kiosk Builder
Loyalty Program

Local SEO Program
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All Plans Include our full suite of services such as:

-Mobile Coupons
-Social Plugins
-Kiosk Builder
-Loyalty Program
-Email Integration
-Appointment Setter
-Text To Screen System
-Text To Win System
-Real Estate Marketing System
-Car Dealership Marketing System
Mobile Poll Creator Program
-Questionnaire Program
-QR Codes Generator
-Automated Happy Birthday
-Comprehensive Auto-Responder
Why eTEXTco? There are plenty of text message marketing companies to choose from. And the majority of them provide similar features. Beside the fact that eTEXTco provides the most features for one of the lowest prices in the industry there is another difference that sets us apart. At eTEXTco our goal is to help you be successful. We have almost 20 years of successful online marketing experience. We don't just leave you to figure it out. We offer our experience and high level of service as well as our product. We provide you a quick start formula to help you get your program going quickly. We offer low cost marketing and management programs to help you leverage your text message marketing program and use our expertise and marketing knowledge to help you develop a successful program quickly. And we're here for you each step of the way.
Plans are month to month, (basic plan is paid quarterly) no contract required. ALL of our plans include the entire suite of text message marketing features. Compare our low monthly rate against any other service out there which you will find not only charges you more for their monthly service but then upsells you to have additional features. Not eTEXTco! The only difference between our plans is the number of text messages you can send, vanity keywords you can create and whether a basic search engine marketing plan is included.
THE FINE PRINT
*$49 monthly program Has 3 month minimum and is paid quarterly (or choose annual plan for additional savings)
30 Day Money Back Guarantee starts from day of first payment. 
Guarantee does not include any text message credits used which will be deducted from account at .07 each
Need more keywords or SMS texts? Please call us 1-866-622-5710
Note About Our Plans: ALL of our plans include ALL program features! No tricky up-sells after you get started with our service! Unlike all other programs by our competitors we do not charge you extra to “unlock” additional features. Our BASIC Plan for only $49 monthly will serve most businesses and virtually all small businesses. Compared against any other plan on the market you will see our service at $49 monthly is loaded with features you won’t find in other programs at three times the price. The only difference between plans is the number of free keywords and the number of monthly text messages you can send (or as in the case of the Deluxe Plan- the inclusion of monthly SEO services). And our $49 plan provides a generous number of keywords and text messages that in our experience is more than you will need. (And if you ever do need more we can offer you additional keywords or text messages for nominal fees without having to upgrade your plan). Compare us with any other service of this kind and the choice is clear.
What are “Keywords”
Keywords are the campaign keyword you will use when you run a text message marketing campaign. For example  you make a campaign for people to “Text “Special” to 77411” in order to sign up or receive your offer and “Special” would be the keyword. You decide what keyword you want to use for your campaign and it is locked so no one else in our system can use that same keyword for as long as you retain it. Most text message marketing companies charge a monthly fee for keywords, we include a generous number for each plan and you can change them at anytime for free.

How does the money back guarantee work?
No fine print, use the service for a month and decide to cancel we refund your payment (minus .07  for each text message you send which is to avoid people abusing our guarantee to run 30 day marketing programs then cancelling).